2 edition of Strategic newspaper management found in the catalog.
Strategic newspaper management
Conrad C. Fink
Includes bibliographies and indexes.
|Statement||Conrad C. Fink.|
|LC Classifications||PN4734 .F54 1988|
|The Physical Object|
|Pagination||xv, 398 p. :|
|Number of Pages||398|
|LC Control Number||87026617|
As editors of the Wiley Encyclopedia of Management 3e, Vol. 12 Strategic Management, we aim to provide business practitioners, academics, and students of the field with a comprehensive reference. 82 The Journal of Global Business Management Volume 10 * Number 1 * April issue Industry Key Success Factors External strategic situation analysis will certainly offer strategists a greater understanding of the structure and competitive nature of an industry.
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The book is a how-to-do-it guide for readers contemplating careers as editors and managers of newspapers that are competitively positioned for the twenty- first century.
STRATEGIC NEWSPAPER MANAGEMENT demonstrates how to analyze a newspaper market, assess print and electronic competition, and interpret industry trends.4/5(4). The time is right for bright, aggressive newspaper managers to influence and prosper, but bleak indeed for those newspapers whose managers lack the requisite knowledge.
Using case studies and examples from the business, Fink shows why some newspapers change with the times and surge ahead and why some continue to publish to an eroding market base and fail. The book is a how-to-do-it guide for readers contemplating careers as editors and managers of newspapers that are competitively positioned for the twenty- first century.
STRATEGIC NEWSPAPER MANAGEMENT demonstrates how to analyze a newspaper market, assess print and electronic competition, and interpret industry by: Newspapers: A Lost Cause.
describes the recent history of newspaper firms in the United States and The Netherlands, and attempts to assess the chances of survival of the printed newspaper. The changing competitive media landscape and the challenges of today's newspaper organisations, including the impact of the Internet on the news industry, are described and analysed.
Get this from a library. Strategic newspaper management. [Conrad C Fink] -- This text provides a detailed look at the necessary foundations for studying newspaper management - where the industry is today and what makes a newspaper's market. Additional Physical Format: Online version: Fink, Conrad C.
Strategic newspaper management. New York: Random House, © (OCoLC) Document Type. Strategic management is a broader term than strategy and is a process that includes top management’s analysis of the environment in which the organization operates prior to formulat - ing a strategy, as well as the plan for implementation and control of the strategy.
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He has served as a strategic consultant to firms in the technology, retail, and financial industries. He has written for the UK's Guardian newspaper and is a member of the Project Management Institute.
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